Leveraging Google's AI-powered tools in IT and complex B2B verticals
We help B2B companies use Google’s AI-powered tools effectively to boost their sales.
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clients
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years on the market
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middle and senior level specialists
Traditional B2B advertising approaches no longer work:
Working with search campaigns(the ecosystem is oversaturated)
Demand gradually burns out,you get leads at an ever higher cost
Googleis not working!
A Revolutionary Approach to Performance
The new Google marketing approach provides an opportunity for strategic (long-term) audience engagement.
Google’s innovative tools allow you to scale sales based on conversion data. Once the system registers enough conversion actions (30 or more) per month, it expands the segment to include users who are likely to become future customers. You scale and tap into potential demand that remains hidden from your competitors.
As a Google Premium Partner, we help B2B companies maximize the effectiveness of AI-powered tools by developing strategies, optimizing ad campaigns, and providing access to exclusive platform features for accelerated business growth.
SCALE SALES WITH GOOGLE AI-POWERED TOOLS
AWARENESS
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We developVideo Reach or Video Viewcampaigns to increase awareness and preferences of future buyers, achieving a greater market share.
Video Reach:+44% reach, -16% CPMs
Video View:+40% views, -30% CPV
CONSIDERATION
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We connectDemand Gento attract a new audience to perform targeted actions on the site and increase conversion = scaling.
CONVERSION
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We usePower Pair (pMax+Broad match)to stimulate conversions with maximum profitability for key queries. The system works with broad matching, selects non-obvious complex relevant queries.
Broad Match:+35% to conversions
PMax:+18% to conversions
Don't limit yourself to IT industry cases
We’ve already helped many B2B companies around the world improve their advertising effectiveness. Here are a few examples:
Power Pair for Sales Growth
Power Pair is a powerful combination of two Google tools, Broad Match and Performance Max, that significantly improves the effectiveness of advertising campaigns at the bottom, conversion part of the funnel. Now you can reach a wider target group, and at the same time be sure that their ads are displayed for the most relevant search queries, and bids are optimally adapted to individual goals. Automatically.
Advertisers using Power Pair receive higher conversion rates and reduce customer acquisition costs due to more precise optimization of advertising campaigns.
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growth in the share of new customers
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increased efficiency of advertising campaigns
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growth in conversions
6 Steps to Maximizing Google Ads Performance in B2B:
WE GET +18% to conversions (PMax) and +35% to conversions (Broad Match)
Enable Performance Max (PMax) –cover more touchpoints with your customers(YouTube, Search, Gmail, Maps, etc.).
Create a sufficient number of creatives and formatsto optimize impressions, increase ad relevance, and improve CTR.
Set up key events and pre-conversion actions,taking into account the complex path to conversion.
Optimize PMax –minimize irrelevant traffic in several iterations.
Use Broad match –work with long and complex queries, expanding relevant traffic.
Let the system learn(at least 30 conversions per month)and scale the experience.
OPTIMIZING CREATIVE
Focus on efficiency
To improve the quality of ads and reduce the cost per click, it is necessary to upload the maximum set of advertising materials to the system.
This will provide algorithms with more opportunities to optimize impressions, increase the relevance of ads and improve CTR.
Advertisers who uploaded video and static received20% MORE CONVERSIONSat the same cost per action than those who uploaded only video.
POWER PAIR
20% MORE CONVERSIONSon YouTube were achieved by advertisers who use the rule of three in PMax compared to using only horizontal formats.
Enable all aspect ratios for images
- 3 x horizontal
- 3 x vertical
- 3 x square
Enable all aspect ratios for video
- 3 x horizontal
- 3 x vertical
- 3 x square
Include 3 or more descriptions and titles
- 3 x description
- 3 x headings
Why will it definitely work with us?
Access to premium inventory.With our partnership, you get access to Google's best AI-powered tools and experimental capabilities, allowing you to reduce the cost of lead acquisition and increase conversions.
Focus on results.Unlike most agencies, we don't just launch campaigns. We help you understand your current strategy, rebuild it, and optimize it so that your budget brings the maximum return.
Speed.As a Premier Google Partner, we quickly implement the latest tools and approaches, helping you stay one step ahead of the competition.
Top-up for Advertising Accounts in Google, Meta, TikTok, Bing, LinkedIn
Launch and scale your ads without limitations! We offer a convenient service for topping up advertising accounts in key advertising platforms — Google, Meta, TikTok, Bing, LinkedIn. Thanks to our status as a Google Premium Partner and direct partnerships with other platforms, you get not only fast balance top-ups but also expanded promotional opportunities.
Why Top Up Your Advertising Accounts Through a Google Premium Partner?
Personalized Support.Upon reaching a certain spending level, you receive individual assistance from advertising platform managers.
Priority Issue Resolution.Fast resolution of any issues or technical problems to ensure smooth ad campaign operations.
Access to New Features and Beta Tests.Our clients gain early access to new tools and features from advertising platforms, allowing them to stay ahead of competitors and quickly adapt to market changes.
Exclusive Terms.Access to bonus offers, additional discounts, and privileged conditions.
Additional Benefits of Working with an Agency
Fast and Convenient Balance Top-up.Available payment methods: bank transfer, cryptocurrency, PayPal, and others.
Transparency in Accounting.Centralized expense management and automatic document generation via Webcom Pay.
Financial Management Flexibility.Instant fund transfers between accounts and advertising systems.
Technical Support for Advertising Accounts.Assistance with account blocks, setup, and stabilization.
Reduction of Operational Costs.Fewer banking transactions and minimized accounting load.
Free Consultations.Recommendations for campaign setup and optimization.
Simplicity in Working with Us
When signing a contract for top-ups of advertising accounts, you only need to submit one document each month. By working with us, you get fast top-ups, expert solutions for technical issues, post-payment advantages, and financial management flexibility.
Ready to Make Your Ads More Effective?
Kasia Niavinskaya
CEO of the European Branch Wunder Digital
We guarantee that your advertising campaigns will start working more efficiently thanks to the use of advanced Google Ads tools. We have tested this approach on dozens of B2B companies. Try it yourself!